Brand Identity

EVERY BUSINESS HAS A STORY...

. . . and so before we begin any design work we like to take the time and
understand your ideas, goals and audience,
to create your brand into something that truely identifies you.
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LOGO DESIGN

After an initial meeting, we'll research and present you with a wide selection of ideas, followed by further revisions and chats as we go through the design process
A logo can be a clever illustration or something simple like a name, but more importantly the overall style of it should identify you and what you do best.
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A BIG YELLOW M DOESN‘T MAKE ME WANT A BURGER...

. . . so our next step is to expand your logo into a brand that appeals to your audience.
This will vary from business to business, but it’s generally made of the following ingredients.
The Branding Burger - Yum Yum!!
We understand building your brand involves more than just making it look nice. Your brand should have it’s own identity that attracts your target market, gives the customer confidence, and above anything else gets your next job.
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I ALREADY ADVERTISE MY BUSINESS, SO WHAT’S THE DIFFERENCE BETWEEN ADVERTISING AND BRANDING?

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ADVERTISING whether on tv, online, real world print, or shouting it from the rooftops is promoting your product by listing its positive points. Examples include good quality, quick delivery and it has all the criteria the customer needs.
Advertising is a major part of Marketing.
BRANDING on the other hand attracts the customer to you by presenting the above in a fashion that appeals to them. Such as a child’s toy with bright colour packaging, and a craft shop having a rustic-homemade diy appeal.

 

* Shouting from the rooftops isn't recommended. It's 2018, everyone will be looking down at their phones anyway.

Understanding Marketing

ADVERTISING

Understanding Branding

BRANDING

In a world where millions of businesses can sell the same thing, both of these need to be used together for your customers to be confident they’ve not only seen a nice looking product, but they’ve made the right decision as well.